Listen to this post!
When you look at the MLS listings and social media postings of vacant houses, all you see are so many empty living rooms, dining rooms, kitchens, studies and bedrooms. Usually, the photos will not interest you (or a buyer) enough to click on the photo or take a look at the property.
The reason is – photos of vacant rooms are boring and all look the same! Houses are vacant for many reasons. But in almost all cases – selling the place fast is critical. However too many people make the same mistakes over and over again when trying to sell a vacant home. Mistakes that Houston home staging can help solve. Here’s a look at some of the most common (and most costly)
Mistake #1: Selling the house as a VACANT property.
Only 10% of home buyers can actually visualize the potential of a home. Especially with a vacant home, buyers lack a point of reference – empty rooms look smaller, and they cannot envision how to set up the house functionally. When a room is empty, a buyer’s focus is on the negative details and unwanted features. An empty house amplifies negative thoughts.
Mistake #2: Wait to see if it sells as a vacant house.
This can be a costly mistake. Selling a home is all about first impressions. On a new listing most of the traffic is generated with the first 2-4 weeks. If Realtors aren’t excited about what they see during a Broker’s Open House or during these first few weeks, they are less likely to bring their buyers to your property.
By not having the house staged on day one of listing, you have wasted all that traffic and time on the market without showing the house at its best potential.
Mistake #3: Not differentiating your listing from the competition.
Your listing photos have to look great since 94% of home buyers start their search online. Being showcased as vacant does not make your house different from other vacant houses. Remember – a showing or a sale can be lost by one mouse click!
Mistake #4: Price has now become your only marketing strategy.
If your house looks like every other vacant house, then your only differentiators are the price and location. You can’t change the location so your only marketing strategy becomes the price.
Mistake #5: Seeing home staging as a COST instead of an INVESTMENT.
Staging a house for sale can help you make money. It is an investment into your home selling process – ranging between 1 and 3 percent of the listing price, which may yield a 5 to 10 percent higher sales price. How nice is that? Plus, selling your home faster will save ongoing mortgage payments and carrying costs.
Need help with staging a vacant Houston home that will be heading to market soon? Contact us. We have extensive experience in vacant home staging and many of the vacant homes we have staged have sold within just a few days of being added to the MLS.