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A professional home stager is defined as a designer who specializes in creating those Instagram and Pinterest worthy interiors in homes for sale that buyers expect to see. Real estate agents have long advocated for home sellers to embrace home staging, but now, with almost as many professional home stagers working as there are real estate agents in some areas they are actively forming partnerships with these design pros to help ensure that their clients’ properties appeal to as many people as possible.
But aesthetics are far from the only reason that real estate agents are advising their clients to consider investing in professional home staging. The fact is, top agents say, is that no matter where the home is located, how large it is or what style of home it is, staged homes simply sell far better than their ‘unstaged’ counterparts. And not only do they sell faster, but at a significantly higher price, with many professionally staged properties realising 10-15% more at closing than expected.
The Logistics of Professional Home Staging
For those properties that call for a ‘complete’ professional staging, it’s not uncommon for all of the home seller’s furniture to be removed, stored in a pod someplace, and then new, rental pieces are brought in to replace them. The best professional stagers are not just interior designers though, they differ in that they understand the mindset of the average home buyer; what they will be looking for, what current decor trends might attract their eye and certainly what might turn a buyer off a property completely.
But given that professional staging is an additional investment should someone who has a ‘flair for design’ simply forego professional help and try their hand at a little DIY staging? For the most part, both home stagers and real estate agents say that’s a bad idea, as an eye for design is not all that is needed. The knowledge of just what buyers are hoping to see is equally important and the average home seller simply does not have that.
However, there are occasions when professional home stagers will work with homeowners to ‘partially stage’ a home. Some homes, the experts say, are, for the most part, very presentable and appealing and just have a few spaces that ‘need help’. Under these circumstances, a stager will just come in to add those ‘finishing touches’ that can make a huge difference to the overall aesthetic appeal of the space while also disguising and downplaying and ‘flaws’.